Our Story

Better Business Partners.
Round Two.

The mission hasn't changed in 33 years. Help entrepreneurs grow. Give them the tools. Get out of their way. When they win, everyone wins.

33+
Years Helping Entrepreneurs
1,200+
Businesses Served
100%
Client Code Ownership
24/7
AI Systems Running
The Origin Story

"I saw the whole picture. It just blew my mind."

It was 1993. Scott was sitting in a room with Mike — his boss — staring at a computer screen. Mike had just gotten approval from all three major credit repositories (TransUnion, Equifax, Experian) to distribute credit bureau access on CD-ROM. For the first time in history, mortgage brokers could log in and pull credit reports 24/7, from anywhere.

Before that moment, getting a credit report meant faxing, driving to an office, or waiting. It was completely manual. This CD changed everything — and Scott saw it instantly.

"I saw the whole picture. I mean, it just blew my mind. I said, 'You didn't tell me this was available.' And he goes, 'No, this hasn't been available. This takes a very special approval.'"

— Scott, Founder of Better Business Partners

Scott didn't just sell the software. He created training courses, set up telemarketing rooms, built fax campaigns, printed pamphlets — 12 or 13 different ways for mortgage brokers to market with this new tool. They were shipping thousands of CDs. And the secret? He wasn't selling the system based on features. He was selling it based on how crazy they could grow.

The Philosophy

"I don't think about how much money I can make. I think about how much money I can make my customers."

Scott figured this out at a young age. If you can understand your customer's situation and combine your skills with their business to help them grow — you will always be successful. Not because you're chasing money, but because you're creating real value.

When he left Mike's company, he didn't leave the industry. He said: "I'm not going to leave this industry. This is too right. This is easy, easy, easy." He took that same approach — give people the tools, teach them how to use them, help them grow — and built it into Better Business Partners.

"I'm going to give them free tools, let them grow. And you know when they grow? They'll pay us. If they don't grow, we shouldn't get paid. That's it. That's all I'm going to do."

— Scott

The CD-ROM was the tool in 1993. AI is the tool today. The mission is exactly the same: give entrepreneurs the unfair advantage they need to compete, grow, and win.

Better Business Partners — Round Two

In 1993, Scott opened the marketing gate for mortgage brokers with a CD-ROM. In 2024, he's doing it again — this time with AI, for every entrepreneur who's ready to grow.

1993
CD-ROM Credit Bureau
Mortgage brokers could pull reports 24/7 for the first time. Thousands of CDs shipped. Crazy growth.
2004
Web-Based Systems
Took the same philosophy online. Helped hundreds of small businesses compete with enterprise tools.
2024
AI Growth Lab
Free tools, ICP scanning, automated outreach, AI websites. The same mission. 1,000x the power.

The Promise

This isn't marketing copy. This is how Scott has operated for 33 years.

We Actually Care
We are not a faceless agency. We pick up the phone, answer texts, and genuinely want your business to grow. Scott will tell you himself — he has never once thought about how much money he can make. He only thinks about how much money he can make for you.
Growth Over Features
Scott learned this in 1993: don't sell systems based on functionality. Sell them based on how crazy they can grow. That philosophy hasn't changed — it just got a lot more powerful with AI.
You Own Everything
Your domain, your code, your content. Always. We never hold your business hostage. If something goes wrong, we will take a financial bath before we let a customer down.
Fast & Reliable
Most sites go live in 48 hours. When something breaks, we fix it fast because your business depends on it. We run healthy margins specifically so we can absorb problems and still take care of you.
AI-First Thinking
We have invested hundreds of hours learning the latest AI tools so you do not have to. AI is the new CD-ROM — the tool that opens the marketing gate for every business willing to use it.
Small Business Focused
We built this agency specifically for small and medium businesses. Fair pricing, clear explanations, no overselling. If you don't grow, we don't deserve to get paid.

"I will give up money. We have to make profit to pay everything and keep everything going — obviously. But you need to know that we will take care of you. If there are problems that come up, we're going to be on your side. We're going to do everything we can to fix them. I would rather take a bath financially on deals than let a customer down. That's just the way I operate."

Scott Hawkyard
Founder, Better Business Partners LLC

Let's grow your business.

Start with a free ICP scan. No credit card, no commitment. Just clarity on who your best customers are and how to reach them.

[email protected]
Meet the CEO

The Woman Behind Alma AI

Alma — CEO & Co-Founder
Alma — CEO & Co-Founder

Alma is not your typical tech CEO. She graduated early from high school, served 6 years in the Air Force, earned her Master's degree, completed medical school, and spent years as a surgeon — all before co-founding Better Business Partners LLC.

Today she leads the AI division, building systems that help businesses grow the same way she has always operated — with discipline, precision, and an unrelenting commitment to results. She also invests in multi-family and single-family real estate, is a devoted wife and mother of two, and is the proud owner of Pebbles, a 2.5 lb Yorkie with a pink bow.

Air Force Veteran — 6 Years of Service
Master's Degree Graduate
Medical School — Surgical Career
Real Estate Investor — Multi-Family & Single-Family
CEO & Co-Founder, Better Business Partners LLC
Wife, Mother of Two, and Dog Mom to Pebbles
Alma AI
Free Website Scan
See exactly who you're missing — in 60 seconds
🔍 We'll scan your website and show you which customer groups you're missing — and exactly how to reach them.
Free. No credit card. Results in 60 seconds.